1. Brand Overview
Vivid Lens Co. is a creative and professional online photography business that captures high-quality images with a personalized approach. Our brand reflects artistic excellence, innovation, and reliability—qualities that set us apart in the photography industry.

2. Logo
Logo Usage Guidelines for Vivid Lens Co.
a. Primary Logo Usage
The Vivid Lens Co. logo must always be used in its original form without any modifications.
It should be placed against a neutral or brand-approved background to ensure visibility and contrast.
Minimum clear space around the logo should be maintained to prevent visual clutter.
b. Approved Variations
The logo may be used in full color, monochrome (black/white), or grayscale, depending on the medium.
A secondary icon version may be used where space is limited, such as social media profile images.

3. Unacceptable Modifications
Do not stretch, skew, or distort the logo proportions. Do not change the logo colors outside of brand-approved variations. Do not add additional graphics, text, or effects to the logo.

4. Placement and Sizing
The logo should be clearly visible and not be placed over busy backgrounds.
The minimum size for digital use is 100px in width, and for print, it should be at least 1 inch wide.

5. Logo Usage in Marketing
The logo should be included on all official marketing materials, including:
Website and social media headers
Business cards and email signatures
Photography watermarks (where applicable)
Promotional and advertising materials

6. Unauthorized Usage
The Vivid Lens Co. logo should not be used by third parties without written permission.
Unauthorized reproduction or modification of the logo is prohibited.
The logo should not be associated with unapproved brands, messages, or content.

7. Color Palette
A carefully chosen color palette is essential in defining the brand identity of Vivid Lens Co. as a modern and professional online photography business. The combination of light blue, white, and black creates a clean, sleek, and professional aesthetic, reinforcing the company’s vision of clarity, creativity, and trust.
Primary Colors:
White (#FFFFFF – Pure White)
Light Blue (#A8DADC – Soft Sky Blue)
Black (#1D1D1D – Deep Charcoal Black)

8. Typography
Style & Feel:
Clean, modern, and minimalist, making it perfect for a sleek online photography brand.
Balanced between elegance and readability, ensuring a professional and creative appeal.
Works well for headings, website navigation, and branding materials.
Title Font: Montserrat

9. Images
Image Usage Guidelines for Vivid Lens Co.
a. Preferred Image Styles
Images used by Vivid Lens Co. should reflect the values of creativity, professionalism, and visual storytelling. We encourage images that feature:
Clean, bright, and visually striking compositions that highlight our photography expertise.
High-resolution images that emphasize sharpness, depth, and natural lighting.
Professional shots of landscapes, portraits, and lifestyle imagery that evoke emotion and storytelling.
A balance of light blue, white, and black tones to maintain brand consistency.
b. Avoidable Image Styles
To maintain a cohesive brand identity, we discourage the use of:
Overly cluttered or busy images that distract from the subject.
Excessive filters or heavy editing that diminishes the natural quality of the photo.
Images with inconsistent lighting that do not align with Vivid Lens Co.’s professional aesthetic.
c. Image Use Across Platforms
Website & Marketing: Use high-quality images that reflect our brand’s signature style.
Social Media: Feature dynamic, visually compelling content that engages the audience.
Watermarks & Branding: All professional images should include a subtle Vivid Lens Co. watermark to ensure brand consistency and Protection.

10. Brand Voice and Tone
The voice of Vivid Lens Co. is:
Professional: We are experts in photography and provide clear, insightful, and knowledgeable communication.
Creative: Our tone reflects artistry, inspiration, and a passion for capturing visual stories.
Reliable: We are committed to delivering high-quality service with consistency and dependability.
When communicating on behalf of Vivid Lens Co., always focus on the client’s vision, provide helpful solutions, and maintain a tone that is engaging, respectful, and visually inspired.

11. Brand Application
These brand guidelines should be applied consistently across all forms of communication, both digital and print. This includes:
Website design and content
Social media profiles and posts
Email templates and newsletters
Business cards and promotional materials
Presentations and reports

Examples of Proper Use
Correct Usage:
Headline with Montserrat Bold in light blue.
Subtitles and body text in Open Sans, using black and white for clarity.
Visuals with natural tones, showcasing high-quality, professional photography.

Incorrect Usage:
Avoid using non-brand fonts or overly stylized typography.
Do not stretch, alter, or distort the logo.
Ensure that color contrast remains high enough for readability; avoid excessive use of multiple colors.

Contact Information
For any questions or clarifications regarding the use of these brand guidelines, please reach out to:

Vivid Lens Co.
[email protected]
By adhering to these guidelines, we ensure that Vivid Lens Co.
presents a unified and professional identity that resonates with our
clients and stands out in the market.